最直接的沟通渠道——通路上地标性的推广同样是一双鞋子,达芙妮却有不一样的沟通路线。这个品牌在女性消费者中有着一定的影响力。但我们没有在电视上看过它的广告片,印象最深的是它黑白相间的标志,以及数家专卖店。1992年,达芙妮在上海开设了第一家直营专卖店,之后,在全国各大、中城市开设了达芙妮直营专卖店和商场专柜,总数将近1500家。这被达芙妮称为地标性的品牌推广。 The most direct communication channels - the landmark promotion of the same way is a pair of shoes, Daphne has a different line of communication. This brand has a certain influence on female consumers. But we did not see it on television commercials, the deepest impression is its black and white logo, as well as several stores. In 1992, Daphne opened its first direct sales store in Shanghai, after which Daphne outlets and shopping malls counters were opened in major and mid-sized cities in China with a total number of nearly 1,500. This is Daphne called landmark brand promotion.