两虎相争,必有一伤。两牛相争,放牛的受伤。蒙牛与伊利的这场奥运之争,最大的“得”不是他们之间的利益得失,而是在于更大程度上拉开了与二线品牌的差距,形成了真正的“第一集团”。当然,最让伊利心痛的莫过于它以巨资披上奥运赞助商的光环,却没有拉大与蒙牛的差距。从2007年发布的销 Two tigers fight, there must be an injury. Two cattle fight, put the cattle injured. The dispute between Mengniu and Yili in this Olympic Games is that the biggest “gains ” is not the gain or loss between them, but rather widens the gap with the second-tier brands to form a real “first group ”. Of course, the most heartache for Erie is that it uses a huge sums of money donated to the Olympic sponsor aura, but did not widen the gap with Mengniu. Released from the 2007 sales