房产广告、汽车广告、卖场广告是都市报的传统优势,它们占据了都市报广告份额的大部分,是都市报广告的核心;受宏观调控、人们消费习惯等因素影响,特别是新媒体的广告分流,这三个对都市报至关重要的广告类型正在急剧减少。无论承认与否,2012年都市报广告下滑是不争的事实。根据CTR媒介智讯的数据,2012年报纸广告刊例价下降幅度达7.5%,但这仅仅是刊例价,主要是都市 Real estate advertisements, automobile advertisements and store advertisements are the traditional advantages of Metropolis Daily. They occupy most of the Metropolis Daily advertising share and are the core of Metropolis Daily Advertising. Influenced by the macroeconomic regulation and control and people’s consumption habits, especially the advertising of new media The diversion, the three types of advertising that are crucial to the Metropolis, is rapidly declining. Regardless of recognition or not, the 2012 Metropolitan News Advertising is an undisputed fact. According to CTR Media Intelligence, the 2012 newspaper advertising catalog price dropped by 7.5%, but this is only the casebook price, mainly urban