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暑期档概述暑期档泛指每年6月至9月的电影、电视档期。主要受众群体为4岁至24岁的学生观众。2011年暑期档,《功夫熊猫2》、《蓝精灵》、《赛车总动员2》、《动物总动员》等进口动画大片强势来袭,国产动画迎头出击。7月28日,借助热门儿童网络社区游戏改编的《赛尔号之寻找凤凰神兽》上映,在《变形金刚3》、《哈利·波特7/下》中虎口夺食,首映周4天进帐2769万元,登上国产片周票房榜首;累计票房4295万元,成为国产动画片市场票房黑马。8月11日,同样脱胎于儿童网络游戏的《摩尔庄园冰世纪》上映,在与进口3D动画大片《蓝精灵》同档竞逐中,上映11天取得1540多万元票房。在多部进口大片重压下,这两部低成本动画电影能获得高票房,堪称“奇迹”。但是,《魁拔之十万火急》350万元、《藏獒多吉》135万元、《兔侠传奇》1200多万元的票房都与较高
Summer file profile summer file refers to the annual June to September film and television schedule. The main audience is a student audience of 4-24 years old. 2011 summer stalls, “Kung Fu Panda 2”, “Smurfs”, “Car Story 2”, “Animal Story” and other imported animation blockbuster attack, domestic animation head-on attack. July 28, with the popular children’s online community game adaptation of the “Purcell No. Look for Phoenix animal” release, “Transformers 3”, “Harry Potter 7 / next” in the tiger’s mouth, the premiere week 4 Day credited 27.69 million yuan, boarded the domestic film week box office list; total box office 42.95 million yuan, a domestic animation market at the box office dark horse. August 11, the same born of children’s online games, “Moore Manor Ice Century” release, with imported 3D animation blockbuster “Smurfs” competing with the file, released 1140 days to obtain more than 1540 million box office. Under the weight of multiple imported films, these two low-cost animated films can get the highest box office, which is called “Miracle ”. However, “Burberry’s Thousands Urgent” 3.5 million yuan, “Tibetan Mastiff” Kyrgyzstan 135 million, “Rabbit Man Legend” more than 1,200 yuan at the box office with a higher