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创新是电视台最重要的战略组成部分,因为现在很多电视节目有没有创意很大程度上决定了一个电视台的效益,也决定了电视台整体的社会影响力。因此,现在讲创新,对电视发展意义重大。中国电视创新遭遇“克隆”的困扰。模仿创新是当今中国电视最具可操作性的创新之路。模仿创新具有优势。模仿创新要注意方法和要点。
Innovation is one of the most important strategic components of a television station because many of the current television shows have very much to do with the benefits of a television station and the overall social impact of the station. Therefore, speaking of innovation now is of great significance to the development of television. Chinese TV innovation suffered from “cloning” troubles. Imitation innovation is the most operable way of innovation in today’s Chinese television. Imitation innovation has advantages. To imitate innovation should pay attention to methods and key points.