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什么是科学?什么又是艺术?科学的最大特点之一在于它带有必然性和可复制性;而艺术的最大特点在于创新。市场营销究竟是科学还是艺术?应该说是两者兼而有之。科学性表现在市场营销的理论可以复制,思维及操作模式可以
What is science? What is art? One of the most prominent characteristics of science is that it has the necessary and reproducible; and the most prominent feature of art is innovation. Whether marketing is science or art? It should be said that both. Scientific performance in marketing theory can be copied, thinking and mode of operation can be