民俗文化旅游的市场化实质分明戳穿了民俗文化旅游的个性化、地方化的谎言。经过市场逻辑筛选的民俗文化旅游事项,作为一种消费文化,无论其如何运用厚重的历史文化来粉饰、包装,都是一种无深度的后现代文化现象。民俗文化在具有促进地方经济发展、塑造地方形象等方面作用的同时,也因为权力政治与经济资本剥离其生存状态而越来越变形走样。 The marketization of folk culture and tourism clearly embodies the personalized and localized lies of folk culture and tourism. Folk cultural tourism items screened by the market logic, as a kind of consumer culture, no matter how to use the heavy history and culture to whitewash and package, are all profound modern post-modern cultural phenomena. While promoting the development of local economy and shaping the local image, folk custom culture has become more and more deformed because of the survival of state power politics and economic capital.