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最近几年,韩国的入境旅游市场飞速发展,访韩游客的数量和结构上有了突飞猛进的变化。不仅访问韩国的客源国增多,而且游客数量与日剧增,突破了1400万人大观,入境游客的旅游形式也日益多样化。访问韩国的泰国游客逐渐增多,其旅游目的有购物和滑雪,尝试韩国文化。本文基于韩国入境旅游市场动向调查,分析访韩泰国游客基本特征和行为方式,归纳泰国游客出境旅游特征,为国际旅游市场的稳步发展提供借鉴。
In recent years, with the rapid development of the inbound tourism market in South Korea, there has been a dramatic change in the number and structure of visitors to South Korea. Not only did the number of visitor countries visiting South Korea increase, but the number of tourists and the number of tourists in Japan soared by more than 14 million. The number of inbound tourists has also been increasingly diversified. Visitors to South Korea’s growing number of Thai tourists, its purpose is to travel shopping and skiing, trying Korean culture. Based on the investigation of South Korea’s inbound tourism market trends, this article analyzes the basic characteristics and behavior of tourists visiting Thailand and South Korea, summarizes the characteristics of Thai tourists’ outbound tourism and provides reference for the steady development of international tourism market.