幼儿用品包装设计是对以幼儿作为目标消费者的商品进行包装设计。幼儿消费者属于未成熟型的消费者,这就要求我们在顺应幼儿消费群体的独特特征时,还需针对“幼儿成长需求点”开发出不同个性的产品。使包装具有益智作用,这不仅为包装增添了新的功能,更是符合人性化设计的需求。一、幼儿用品包装益智功能的可能性幼儿正处于认知的重要阶段,对于新鲜事物的接受能力比较强,他们会大胆地接触所感兴趣的事物。对于幼儿的教育功能不是只有电视节目和青少年图书资料才会有,我们可以利用商品包装来增加一些教育功能,一方面也增加了产品本身的亲和力,另一方面可以使幼儿在享受商品的时候,还能得到智力开发,可谓起到了“寓教于食,寓教于乐”的双重作用。 Children’s product packaging design is to children as the target consumer packaging design. Child care consumers are immature consumers, which requires us to develop unique products with different characteristics in response to the unique characteristics of early childhood consumers. So that packaging has a puzzle effect, which not only adds new features for the packaging, but also in line with the needs of human design. First, the possibility of children’s products packaging puzzle function Toddlers are in an important stage of cognition, the ability to accept new things is relatively strong, they will boldly touch the things of interest. For children’s educational function is not only the television programs and teens books will have, we can use the product packaging to increase the number of educational functions, on the one hand also increased the affinity of the product itself, on the other hand can make children enjoy the goods, But also get the intellectual development, played a “edutainment, edutainment ” dual role.