论文部分内容阅读
随着中国经济的发展,中国报业在最近十年也得到了迅猛的发展,但和发达国家的报业相比,还有很大的差距,中国的报业以及整个传媒业还有非常大的发展空间。这是由于中国报业在经营体制、管理理念、技术水平等方面的相对落后和巨大的市场发展空间,国外的媒体业对中国传媒市场一直虎视眈眈。由于国家对媒体的保护政策,中国报业目前还没有受到 国外媒体的竞争威胁,但随着中国加入WTO,中国报业不可避免的将受到国外媒体的挑战和冲击,纵观国外有影响的强势媒体,无一例外的都是融平面媒体(报纸、杂志、图书)、立体媒体(广播、电视、电影)和网络媒体于一身的跨媒体集团,这些强势媒体集团利用跨媒体的生产和经营实现了优势互补、资源共享,提高了运作效率和经济效益。
With the development of China’s economy, the Chinese newspaper industry has also witnessed rapid development in the past decade. However, there is still a big gap compared with the newspapers in the developed countries. China’s press industry and the entire media industry are still very large The development of space. This is due to the relatively backwardness and huge market development space of the Chinese newspaper industry in terms of management system, management philosophy, technical level, etc. The foreign media industry has been eyeing the Chinese media market. Due to the state’s policy on the protection of the media, China’s newspapers have not yet been threatened by foreign media competition. However, with China’s accession to the WTO, China’s newspapers will inevitably be challenged and challenged by foreign media. Looking at the influential foreign countries The media, without exception, are cross-media groups that integrate print media (newspapers, magazines, books), stereoscopic media (radio, television, movies) and online media, all using the cross-media production and operations The advantages of each other, sharing of resources and improve operational efficiency and economic benefits.