古典修辞学认为,说服三要素为логос(逻辑推理)、этос(信誉)和пафос(情感)。在此基础上我们引申出三种修辞论辩手段:诉诸逻辑的论辩、诉诸信誉的论辩以及诉诸情感的论辩。诉诸逻辑的论辩是说服的主要和基本手段,信誉论辩和情感论辩也是修辞论辩不可缺少的部分。完美的、有说服力的论辩应是结合了这三方面的复杂的过程。本文以普京演讲为例,从不同角度分析三种修辞论辩手段的基本特点和具体运用。 Classical rhetoric holds that the three elements of persuasion are логос (logical reasoning), этос (credibility), and пафос (emotion). On this basis, we derive three kinds of rhetorical arguments: pleading logic, resorting to prestige, and appealing to emotions. The logic of argument is the main and basic means of persuasion, and reputation and emotional arguments are also an indispensable part of rhetoric. A perfect and persuasive argument should be a complicated process that combines these three aspects. Taking Putin speech as an example, this paper analyzes the basic features and concrete application of the three rhetorical arguments from different perspectives.