当下,中国的汽车市场日益成熟,汽车文化正处在快速的发展轨道之上。全国有8个省的机动车保有量超过了1000万辆。伴随市场的不断扩大,汽车营销模式、消费者用车方式及观念也在随之发生着深刻的变化。而新营销模式的出现,是在营销理念的创新基础,打破原有思维的限制和束缚上迸发出来的。比如,“零首付、大折扣、送保险”等花 At present, China’s auto market is increasingly mature, car culture is on the rapid development track. Eight provinces across the country have more than 10 million motor vehicles. Accompanied by the continuous expansion of the market, car marketing model, the way consumers use cars and concepts are followed by profound changes. The emergence of new marketing model is based on the innovation of marketing concept, breaking the limitations of the original thinking and the constraints burst out. For example, “Zero down payment, big discount, send insurance ” and other flowers