时下，人们提到被媒体炒得火热的电子商务时，首先想到的往往是ＩＴ（ 信息技术） 厂商，而忽略了流通领域的企业。这也许是一个误区。技术再先进，也必须与实施技术的现实环境相融合，否则，技术就无用武之地，也就失去了它存在的意义。我们衷心希望本刊读者，尤其是各界专家、学者对此问题发表自己的看法。文章可长可短，形式不限 Nowadays, when people refer to e-commerce that has been hotly circulated by the media, the first thing that comes to mind is often the IT (information technology) vendors, while the companies in circulation are ignored. This may be a misunderstanding. The advanced technology must also be integrated with the actual environment in which the technology is implemented. Otherwise, the technology will be useless and lose its significance. We sincerely hope that our readers, especially experts and scholars from various circles, will express their opinions on this issue. Articles can be long or short, in any form