当前工业设计正处在快速发展的关键性时期,信息化科学、各学科之间的相互融合以及学科相互间的差异性不是非常的明显。自二十一世纪社会中的非物质文化慢慢转型为非物质文明,推动这种转变的核心因素就是电子信息化技术。本文就针对工程机械当中的造型意向以及其中的情感化设计进行了相应的分析和探讨。 At present, the industrial design is in a critical period of rapid development. The informatization science, the integration of different disciplines and the differences between disciplines are not obvious. Since the transition from the non-material culture in the society in the 21st century to the non-material civilization, the core factor driving this change is electronic information technology. This article makes a corresponding analysis and discussion on the styling intention among the construction machinery and the emotional design.