平面广告设计作为一个专用词来使用,在国内不过十年左右时间。随着社会文化生活和商业信息活动的发展,平面广告设计越来越显示出它的生命力。作为一种包容性较广的领域,平面广告设计面对的是现代社会的多媒体,它通过对可识别图形增强效应的运用,提供一种符合特定意图的传播媒介供人们资讯。 平面广告设计运用视觉语言传播信息时,往往是以美学和视觉心理学的规律为依据来表达的。这使平面广告设计的创意与艺术创作在某种程度上极易混淆。平面广告设计从直观视觉形象到蕴含内在逻辑性的意念表达之间存在一个较宽的区域,其创意具有多义、多层性,是一个综合性很强的思维过程。 Graphic advertising design as a special word to use, but in the country for about ten years time. With the development of social and cultural life and business information activities, print advertising design more and more shows its vitality. As a more inclusive area, print ads are designed to face the modern multi-media, which provides people with the media with specific intent through the use of recognizable graphics enhancements. Graphic advertising design using visual language to disseminate information, often based on the laws of aesthetics and visual psychology to express. This makes the design of print ads and creative art to some extent easily confused. There is a wide area between print visual design and expression of inner logic. The creative design is polysemous and multi-layered, which is a comprehensive thinking process.