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近日,突破传播(北京)赢得了清华同方新产品“CloudCan云罐”的媒介策划业务。实力传播旗下的内容和体验营销部门Newcast团队将负责其社交传播的策划和执行。清华同方已成为消费电子领域的知名品牌,是中国最大的消费电子企业之一。今年,清华同方将推出中国首个完整的智能家庭超级生态系统——CloudCan云罐,一站式满足家庭影音、游戏、教育、安全、家电智控、健康医疗、金融理财、旅游出行、生活缴费等所有需求。清华同方希望寻找一家专业的代理公司来完成该产品的上市推广策略。据悉,UM、迈势、伟视捷和一家本土公司均参与了比稿。突破传播结合目标人群的媒介消费行为,以及CloudCan云罐的产品特性,提出
Recently, Breakthrough Spread (Beijing) won the media planning business of Tsinghua Tongfang New Product “CloudCan cloud tank ”. The Newcast team, Content and Experience Marketing, a unit of Zenith Communications, will be responsible for the planning and execution of its social communications. Tsinghua Tongfang has become a well-known consumer electronics brand, is one of China’s largest consumer electronics companies. This year, Tsinghua Tongfang will launch China’s first complete smart home super ecosystem - CloudCan cloud tank, one-stop home audio-visual, games, education, security, home appliances, intelligent control, health care, financial management, travel, living payment All other needs. Tsinghua Tong Fang hopes to find a professional agency to complete the product marketing strategy. It is reported that, UM, Mai potential, Czech as the Czech Republic and a local company are involved in the draft. Break through the media consumption behavior of the target population, and the product characteristics of CloudCan cloud tank, put forward