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传统的内衣店面销售模式已经不能完全满足市场的需求,随着网络的发展,在线上购买内衣已成为一种消费趋势。据中国电子商务研究中心统计,2013年女性内衣在线成交笔数1840.51万笔,其中成交金额4.91亿元,成交件数2645.64万件。包括天猫、京东等网购平台,以及品牌各自官方商城。其中前十名品牌销售额如下图所示。内衣在线销售目前有以下模式:从即时通讯工具到博客微博;再到B2C、C2C商业销售网站;再到天猫、淘宝、亚马逊等各种销售平台。
The traditional underwear store sales model can not fully meet the needs of the market, with the development of the network, the online purchase of underwear has become a consumer trend. According to the statistics of China E-commerce Research Center, the number of online transactions of female underwear in 2013 was 18,405,100, of which the transaction value was 491 million yuan, with 26.4564 million pieces traded. Including Lynx, Jingdong and other online shopping platform, as well as the brand’s own official mall. One of the top ten brand sales as shown below. Underwear online sales currently have the following modes: from instant messaging to microblogging blog; to B2C, C2C commercial sales website; to Lynx, Taobao, Amazon and other sales platforms.