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这个来自瑞典的隐形巨人是如何挖空心思保住垄断者地位的最后关头,山东泉林包装有限公司还是决定放弃参加4月18日在北京举行的世界包装大会博览会(下文简称:世包会)。展会当天,北京国际展览中心三号馆几乎变成了无菌纸包装巨头利乐 (Tetra Pak)的专场秀。利乐中国企业传播总监杨斌甚至开玩笑地说:“包装协会不会担心我们抢了他们的风头。”泉林的副董事长兼市场总监洪纲此前为利乐服务长达十年之久,因为两年前他带头发起的一场对老东家利乐的反
This is the last step in which the invisible giant from Sweden managed to keep its monopoly status and Shandong Quanlin Packaging Co., Ltd. decided to abandon its participation in the World Packaging Convention and Exhibition (to be held in Beijing on April 18) (hereinafter referred to as the World Food Packaging Conference). On the day of the show, Hall 3 at Beijing International Exhibition Center has almost become a special show for Tetra Pak, the sterile paper packaging giant. Yang Bin, director of Tetra Pak China Corporate Communications, even jokingly said: “Packaging Association will not worry about us rob the limelight.” Hong Lin, vice chairman of the board and director of marketing had previously served as Tetra Pak for 10 years, because Two years ago he took the lead in launching a fight against the old club Tetra Pak