产品包装在当今社会中不可或缺,而随着信息大爆炸时代的来临,包装中包含的信息越来越多。这种现状在药品包装中的表现尤为明显。它不仅包含普通食品包装所表达的信息,如配料,生产日期,保质期,营养成分,生产地址条形码等,还有药品包装上特有的规格,用法用量,不良反应,禁忌等信息。信息越多就会慢慢忽略设计重要性,时期设计语言混乱,影响了消费者的心理需求。所以如何在一个巴掌大的药瓶或者药盒上运用版式设计语言来直观,简练的表现出应有的信息,体现出人性化一面,这是所要研究的目标。 Product packaging in today’s society is indispensable, but with the advent of the era of the Big Bang, packaging contains more and more information. This situation in the pharmaceutical packaging is particularly evident. It contains not only the information expressed by ordinary food packaging, such as ingredients, production date, shelf life, nutritional content, production address bar code, as well as the unique specifications, usage and dosage, adverse reactions, taboo and other information on the drug packaging. More information will slowly ignore the importance of design, the design language confusion of the times, affecting the psychological needs of consumers. Therefore, how to use a layout design language on a large palm or pill box to intuitively and succinctly display the proper information and embody the humanized aspect, which is the target of research.