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有声读物的传入在我国的时间并不长,在我国还处于探索发展的阶段,当前在我国的发展的速度相对比较缓慢,主要是因为它受到多种因素的制约:受众的阅读习惯、国家的政策扶持以及版权的立法等。笔者认为要有效促进有声读物网络传播的发展,必须要从各个角度来进行:减少国家的条件限制、采取多元化的营销方式,提高受众对其的了解程度等。有声读物是未来人们阅读的重要方式之一,也是人们信息获取的重要方式,它适合各个年龄段的人的阅读需求,所以是一个值得深入探讨的问题。
The introduction of audiobooks in our country is not a long time. In our country, we are still at the stage of exploration and development. The current development in our country is relatively slow, mainly because it is restricted by many factors: the reading habits of the audience, Policy support and copyright legislation. The author believes that to effectively promote the development of audiobook network communication must be carried out from all angles: to reduce the conditions of the country to adopt a diversified marketing approach to improve the audience’s understanding of the degree. Audiobooks are one of the most important ways for people to read in the future. It is also an important way for people to obtain information. It is suitable for the reading needs of people of all ages, so it is a topic worth exploring in depth.