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随着数码技术和数码产品的飞速发展,数码摄影技术在扩充广告摄影的创作环境和表现能力上提供了强大的技术支持,特别是后期的数字化处理技术使广告摄影在创意表现方面如虎添翼,赋予了广告摄影无尽的表现力。本文从创意设计的自由化;意境的营造;光、影、色彩的设计以及感情设计四个方面对数码时代下广告摄影的创意表现进行了阐述。
With the rapid development of digital technology and digital products, digital photography technology has provided strong technical support in expanding the creative environment and performance capabilities of advertising photography. In particular, the digitalization technology in the later period has made advertising photography even more powerful in creative expression. Advertising photography endless expression. This article elaborates the creative expression of advertising photography under the digital age from four aspects: the freedom of creative design, the creation of artistic conception, the design of light, shadow, color and the design of affection.