我国古代的杰出军事家、战略家孙子说:大凡作战,一般都以正兵当敌,以奇兵取胜,所以善出奇兵制胜的将军,其战法像天地那样变化无穷,像江河那样奔腾不竭。做生意犹如打仗,按常规办事,只能穷于应付,要想胜人一筹,棋高一着,必须打破常规,想常人之未想,行常人之未行。采取散发思维。旁敲侧击,乘虚而入“你打你的,我打我的”。虽然不明下战书,却已调兵遣将,攻城拔寨,令对手防不胜防。20世纪30年代,美国街头5美分一个装潢精美独特,内盛6.5盎司的可口可乐“魔瓶”,风靡美国软饮料市场。1939年,百事可乐抓住可口可乐瓶子含量太小、只够中老年人一次饮用的弱点,及时推出了只花5美分,就能得到12盎司的百事可乐饮料,同时配以“一样代价,双重享受”的广告,深受占消费总数1/3青年人的青睐,销售量节节攀 Sun Tzu, an outstanding military strategist and strategist in ancient China, said: Generally speaking, all military operations are generally conducted in order to win over enemy troops and win with Jones. Therefore, a general who wins and surpasses Jones can not change its tactics like the world, . Doing business is like fighting, doing things in accordance with the normal work, can only be poorly dealt with, in order to excel, chess high, you must break the routine, think of ordinary people did not think, ordinary people did not do. Take a thought out. Side knock on the hit, take advantage of “You hit you, I hit me.” Although unknown to the war, but has been dispatched soldiers, siege, so that opponents are hard to find. Nineteen thirties, the United States on the streets of 5 cents A beautifully decorated, containing 6.5 ounces of Coca-Cola “magic bottle” swept the US soft drinks market. In 1939, Pepsi grabbed the Coca-Cola bottle content is too small, only enough for the elderly to drink once the weaknesses, the timely introduction of only 5 cents, you can get 12 ounces of Pepsi drinks, together with “the same price, double enjoyment” Of the ads, by the total consumption of 1/3 young people of all ages, sales are steadily climbing