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在当今社会经济和文化不断发展和进步的大背景下,人们的物质需要得到了极大的满足,在这样的情况下人们的追求逐渐向高质量的文化生活迈进。群众文化活动是人们文化生活的最好体现,其对提升群众的素质,促进社会文化的更好发展均有着积极的作用和意义,因此就应该不断的对群众文化活动进行改革和创新,以便其可以更好的满足群众的需求。下面本文就以群众文化活动的意义为基础,对群众文化活动的策划和创意进行探讨和浅析。
In today’s socio-economic and cultural continuous development and progress of the background, people’s material needs have been greatly satisfied, under such circumstances people’s pursuit of gradual progress towards high-quality cultural life. The mass cultural activities are the best manifestation of people’s cultural life. They have a positive effect and significance on improving the quality of the masses and promoting the better development of the social culture. Therefore, we should constantly reform and innovate mass cultural activities so that their Can better meet the needs of the masses. The following article on the significance of mass cultural activities as the basis for mass cultural activities planning and creativity to explore and analysis.