编者按:数字营销业已成为当今市场中极其重要的营销模式,在这个互联网+产品的时代,失去了数字营销,企业几乎无法撬动品牌和终端,数字营销依靠互联网,创意与场景等形式的完美结合,创造完成了一个新型生态圈中关于购买、体验、互动,精准传播等整合化的全新流通模式,这种模式是不仅仅是一种流行,而是一条关于传播、终端与品牌认知的必经之路,当传统被颠覆,当趋势已形成,无论是企业、媒体还是移动互联本身都无法视而不见。可以预见的是,谁能够真正玩转数字营销,谁就能在一个战术层面上达成不一般的市场效果,这背后的爆破力很难估量,对于这个模式与话题,我 Editor’s Note: Digital marketing has become an extremely important marketing model in today’s marketplace. In this era of Internet + products, digital marketing has been lost, businesses have been unable to leveraging brands and terminals, and digital marketing has relied on the perfection of forms such as the Internet, ideas and scenarios Combined to create and complete a new ecosystem of purchasing, experience, interaction, precision communication and integration of the new circulation model, this model is not only a popular, but a communication, terminal and brand awareness The only way, when the tradition is subverted, when the trend has been formed, whether it is business, the media or the mobile Internet itself can not turn a blind eye. It is foreseeable that who can really Fun Digital Marketing, who will be able to reach a tactical level to achieve a general market effect, the bursting force behind this is difficult to assess, for this model and topic, I