于建:关于品牌的可持续发展问题,首先要讨论的,恐怕就是做生意还是做品牌的问题。第一个问题问一下李局,就是关于如何解决字号和商标名统一的问题。李建中:我们有一个误区,就是品牌和字号,品牌和商标的关系。品牌应该和商标统一,中国商标法是保护国内商标的,只要注册以后,在全国就受到保护。如果字号没有注册商标,仅仅就是一个字号,没有受到法律保护。 Yu Jian: On the issue of sustainable development of the brand, the first to be discussed, I am afraid that is the problem of doing business or brand. The first question to ask Li, is about how to solve the problem of uniform size and trademark. Li Jianzhong: We have a misunderstanding, is the brand and size, brand and trademark relations. The brand should be unified with the trademark. The Trademark Law of China is to protect the domestic trademark. Once it is registered, it is protected across the country. If the font size is not a registered trademark, it is just a name, is not protected by law.