中国石油吉林市销售分公司重新定位客户群体,将其细分为七个不同的目标市场,并采取有针对性的营销措施,顺利实现时间、任务“双过半”。2007年,成品油销售市场进入成品油批发、零售“双放开”的时代,成品油销售的全面竞争悄然拉开序幕。面对这样的形势,中国石油吉林省吉林市销售分公司把工作重点放到目标市场的定位和市场细分上来,通过市场调查将客户群体划分为 CNPC Jilin Branch repositions its customer base and subdivides it into seven different target markets. Targeted marketing measures are taken to achieve the goal of “two-and-a-half” smooth implementation of the time and tasks. In 2007, the refined oil sales market entered an era of “double liberalization” of the wholesale and retail of refined oil products, and the overall competition in the sales of refined oil products was quietly kicked off. Faced with such a situation, the sales branch of Jilin Petroleum Jilin Province, China Petroleum put the focus on the target market positioning and market segmentation up, through the market research will be divided into customer groups