我记得可口可乐总裁讲过这样一句话,他说:假如一夜之间我的厂房都被烧掉的话,我会凭可口可乐的品牌重新构筑我的帝国。这说明了品牌的价值和品牌的威力。我想品牌不但包含了创新和质量、品质、管理与诸多因素,当然包括了服务、文化等等内涵,更是凝聚在消费者心目中的品牌的知名度和美誉度、忠诚度。作为海王这样成长当中的企业,如何有效地构筑自己的品牌,是一个非常严峻的课题。因为我们企业处在一个初级的发展阶段。企业受到很多的制约和限制,我们必须要善于学习,善于创新,争取在这样一种激烈的竞争当中斗智斗勇,出奇制胜。我记得国家主席江泽民讲过这样一段话,他说创新是民族进步 I remember the president of Coca-Cola speaking such a sentence, he said: If my plant overnight have been burned, I will rebuild my empire with Coca-Cola brand. This shows the value of the brand and the power of the brand. I think the brand not only includes innovation and quality, quality, management and many other factors, of course, including the service, culture and so on, but also condenses in the minds of consumers brand awareness and reputation, loyalty. As Nephew such growth among enterprises, how to effectively build their own brand, is a very serious issue. Because our business is in a primary stage of development. Enterprises are subject to a lot of constraints and restrictions, we must be good at learning, good at innovation, for such a fierce competition among the wits, surprisingly winning. I remember President Jiang Zemin's remark saying that innovation is a national progress