现在,“大数据”正在成为一个热词,其技术也迅速成为一个热点,为各方所关注。很明显,大数据时代的到来并不是偶然的,这完全是互联网、云计算、移动通讯和物联网迅猛发展的直接结果,以及所带来的相关市场的需求。目前,许多大型航空公司也都看到了其中的商机,尤其是看到了大数据技术对于整合结构性和非结构性数据的能力,为航空公司开拓出新的市场信息和资源。面对这样一个新的市场潮流,“大数据”技术 Now, “big data” is becoming a hot word, and its technology has quickly become a hot spot for everyone’s attention. Obviously, the advent of the Big Data era is not by chance, but simply as a direct result of the rapid growth of the Internet, cloud computing, mobile communications and the Internet of Things, and the resulting demand for the relevant markets. At present, many large airlines have also seen the business opportunities, in particular, saw the big data technology for the ability to integrate structural and non-structural data for the airlines to open up new market information and resources. In the face of such a new market trend, “big data ” technology