在营销学的理论里,产品差异化是企业运用最多的。“反向需求定位,让消费者在感性体验上产生差异化,具有不可替代性;反向感受沟通,满足了消费者的审美需求,有效实现品牌价值;反向理解说服,以无形价值来打动消费者的内心世界,建构高品牌忠诚度;反向解构渴望,让产品产生品牌资产溢? In marketing theory, product differentiation is the most widely used business. ”Reverse demand positioning, so that consumers have differentiated in the emotional experience, with irreplaceable; reverse the feelings of communication, to meet the aesthetic needs of consumers, the effective realization of brand value; reverse understanding of persuasion to intangible value Impress the inner world of consumers, build high brand loyalty; reverse deconstruction desire, let the product produce brand equity overflow?