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互联网的兴起改变了报纸等传统媒体的生存状态,随着移动互联网的迅猛发展,人们开始担心广播被边缘化。新兴力量会改变原有事物状态,当前,传统意义上的广播媒体在影响力上会受到负面影响,但是如果能积极从经营策略、信息质量等方面对广播传播流程再造,与互联网深度融合,就能够给广播注入新的生命力。技术的革新已经为广播的发展提供了支撑,但更重要的则是前沿思潮的智慧充分涌流。只有转变思想,不断探寻新的思路,才能开拓广播发展的新局面。
The rise of the Internet has changed the living conditions of newspapers and other traditional media. With the rapid development of the mobile Internet, people are worried that radio is marginalized. Emerging forces will change the status quo of the original things. At present, the traditional broadcast media will have a negative impact on its influence. However, if the broadcasting and broadcasting process can be reengineered from the aspects of business strategy and information quality and deeply integrated with the Internet, Broadcasting can inject new vitality. Technological innovations have provided support for the development of broadcasting, but more importantly, the wisdom of cutting-edge trends has been fully realized. Only by changing our thinking and constantly exploring new ways of thinking can we open up a new situation in the development of radio.