服装视觉形象具有卖场、专卖店、服装包装的内部空间形象的不同功能。文章以服装品牌视觉形象的美学原则为导向,从平面上深入了解品牌本身的设计理念,合理规划展示空间各部分,从而创造与品牌风格相一致的展示形象。视觉形象是服装设计理念的延续,具有向消费者进行服装品牌理念传达的功能。 The visual image of clothing has the different functions of the image of the interior space of stores, specialty stores and clothing packaging. The article is guided by the aesthetic principles of the visual image of apparel brand. It deeply understands the design concept of the brand itself from the plane and makes rational planning of each part of the exhibition space so as to create a display image consistent with the brand style. Visual image is a continuation of the concept of fashion design, with the concept of clothing brand to consumers to convey the function.