论文部分内容阅读
我厂生产的“双嶷山牌”农用三轮运输车系列产品,所以能够在激烈的市场竞争中挤占了一席之地,并受到农民的青睐,进而也使企业在市场和用户心目中留下了一个比较完美的形象,只要他们一见到和使用上我厂的产品,就会感到卓里机械厂是一个可信赖的企业。毋庸置疑,这首先是靠全厂职工的艰苦努力,靠全厂职工能够做到志在富民兴农,为农民兄弟的利益着想,并全心全意为农业服务的好思想;第二是靠科技进步,确保产品质量和产品的适用性和适应性;第三是靠我厂营销人员有个好的售后服务。但这里还有个不可忽视的一环,那就是我们厂的经营决策者们十分注重企业无形资产的建设,平时他们对企业内部各方面的费用都抠得很紧,能把一分钱掰成两瓣花,可在广告宣传方面舍得下本钱。他们说,酒好还得四出叫卖,企
The “Shuangyushan Brand” Agricultural Three-wheeled Transporter produced by our factory has been able to occupy a place in the fierce market competition and has been favored by farmers. It has also left the company in the market and users’ eyes. For a more perfect image, as long as they see and use our products, Zhuoli Machinery Factory is a trustworthy enterprise. Needless to say, this is first and foremost the hard work of all employees in the entire factory. The employees of the whole factory can do their utmost to develop the peasants by enriching the people, think about the interests of the peasant brothers, and wholeheartedly serve the good ideas of agriculture. The second is to rely on scientific and technological progress. To ensure product quality and product suitability and adaptability; the third is to rely on my factory marketing staff have a good after-sales service. However, there is a part that cannot be overlooked. That is, our plant’s business decision makers pay great attention to the construction of intangible assets of the company. In the ordinary course, they are very tight on all aspects of the company’s internal costs, and can earn a penny. Two flowers can be spent on advertising. They said that if the wine is good, they would have to sell out.