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据美国《时代周刊》报道,中国此次付出的公关费约为2400万美元。北京在上次申奥时也曾聘请国际公关人士协助策划.但都不是大型公关公司.这次一开始就定下高起点高标准,着眼于国际水准.特别是考虑到西方对北京和整个中国存在的认知盲点.尤其是西方媒体的导向充满偏见.所以这次决定聘请国际知名公关公司协助对外宣传。消息一出.先后有爱德曼(Elderman)、伟达(Hilland Knowlton)、奥美(Ogilvy)、福莱灵克、宣伟(Shandwick)等国际知名公关公司登门.推介他们的公关战略。申奥委于1999年12月主办“北京申奥整体形象战略专家研讨会”.听取意见。
According to the U.S. “Time Magazine”, China paid about 24 million U.S. dollars in public relations fees. Beijing, at the time of its last bid, also hired public relations practitioners to assist in the planning process, but none of them was a large public relations firm. From the outset, it set a high starting point and focused on international standards. In particular, considering that the West exists for Beijing and the whole of China Of the blind spots of understanding.Especially the orientation of the Western media is full of prejudice.So this decision to hire internationally renowned public relations firm to help foreign publicity. The news came in. Elderman, Hilland Knowlton, Ogilvy, Fletcher and Shandwick went on to announce their PR strategy. In December 1999, the Olympic Committee held a “Beijing Olympics overall image strategy expert seminar ” to listen to opinions.