通过问卷调查法、专家访谈法与数理统计方法对湖北汽车工业学院开展体育文化创建活动的分析,总结了该校在创建活动中以学生为中心,拓展思路,以体育文化打造学校一个品牌为发展目标,以及开展体育课外活动的经验。研究表明,体育文化创建“一校一品”能有效促进体育课程建设,推动高校体育教育教学发展,也从中发现问题及提出解决方案,为进一步加快“一校一品”体育教学模式深入开展提供依据。 By means of questionnaire, expert interviews and mathematical statistics, this paper analyzes the development of sports culture in Hubei Institute of Automotive Industry, summarizes the school to create students as the center, to expand ideas, to build a sports school culture for the development of a brand Goals, as well as experience in physical education extracurricular activities. The research shows that PE culture creates “one school one product” which can effectively promote the construction of PE curriculum and promote the development of PE teaching in colleges and universities. It also finds problems and puts forward solutions to them. In order to further accelerate the PE teaching model of “one school one product” To provide basis.