之所以出现网红这种现象,是因为年轻人有需求。网红逻辑成立的大前提是互联网已经成为年轻人的首要信息传播渠道。多项调查显示了互联网在年轻人的生活中有多重要:90%的90后每天上网时长超过两小时,每天接触手机平均时长为3.8小时,电脑2.4小时,而看电视只有半小时。这充分显示出,当下年轻世代绝大多数的媒介注意力,都被互联网吸收掉了。在这种情况下,网红的主要消费力量就是以80后和90后为主的年轻人。再进一步说,就是草根青年阶 The reason why the phenomenon of red net, because young people have needs. The premise of the establishment of the red logic network is that the Internet has become the primary channel of information dissemination for young people. A number of surveys show how important the Internet is to young people’s lives: 90% of users spend more than two hours a day surfing the Internet after a 90-day period, 3.8 hours a day touching a cell phone, 2.4 hours a computer, and only half an hour watching television. This fully shows that the vast majority of media attention of the present young generation have been absorbed by the Internet. In this case, the main power consumption of Red Net is the post-1980s and post-90s-based young people. To put it in a nutshell, it is the grassroots youth stage