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广告是一个重要的设计领域.尽管目前已有许多交互式的广告设计软件投入商业使用,但没有一个能支持智能性工作—自动的广告创意,这是一个具有巨大潜力的方面.本文描述的是自动广告创意系统(AACS)方面的研究工作.在对人类广告设计师思维行为进行仔细分析的基础上,我们得出这样的结论:基于Case的推理适于描述这类智能模型.本文中给出了AACS的模型.在广告系统中,一个Case由二部分描述:创意过程及广告图的结构.文中给出具体的数据结构,并给出Case推理的算法,及相应的一些问题如相似度计算、Case的选择等等,
Advertising is an important area of design.Although there are many interactive advertising design software available for commercial use today, none of them is capable of supporting intelligent work - automatic advertising, which is a great potential. This article describes Based on a careful analysis of human advertising designers’ thinking behavior, we conclude that Case-based reasoning is suitable for describing such intelligent models. AACS model.In the advertising system, a Case consists of two parts: the creative process and the structure of the advertising map.This paper gives the specific data structure and gives Case reasoning algorithm, and the corresponding problems such as similarity calculation , Case selection, etc.,