改革经济管理和市场营销课程的教学方式,实例教学是一种行之有效的教学尝试。实例教学能加深学生对理论的认识、理解,能锻炼学生分析问题解决问题的能力。在实例教学案例的来源和选取方面要精挑细选,在课堂讲授中应采用灵活多样的形式,注重启发和培养学生的实际操作技能。 Teaching reform of economic management and marketing courses, case teaching is an effective teaching attempt. Case teaching can deepen students ’understanding of the theory, understand and train students’ abilities to analyze problems and solve problems. In the case of the source of teaching and selection should be carefully selected, in the classroom teaching should be flexible and diverse forms, focusing on the inspiration and training of students’ practical skills.