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近年来,各行各业普遍面临着产能过剩的问题,在这样的大环境下,传统印刷行业经历着同质化竞争严重、利润率不断下滑的局面。作为传统印刷行业中的领先企业,2016年6月刚刚上市成功的厦门吉宏股份利润率仅为6%;而另一方面,随着技术进步,“互联网+”等商业模式的发展,数字印刷、绿色印刷、互联网电商成为印刷行业的发展趋势,印刷企业又纷纷面临着新
In recent years, all walks of life are generally faced with the problem of overcapacity. In such a large environment, the traditional printing industry is experiencing serious homogenization competition and declining profit margins. As a leader in the traditional printing industry, the profit margin of Xiamen Jihong, which was successfully listed in June 2016, was only 6%. On the other hand, with the advancement of technology and the development of business models such as “Internet +”, the figure Printing, green printing, Internet e-commerce has become the development trend of the printing industry, printing companies have also faced a new