论文部分内容阅读
2013年,中国广告市场受宏观经济影响,广告主在媒体投放上回归理性,更加注重ROI回报率及整合效果。为此,飞科将延续加强与“三甲”稀缺黄金资源合作,以及硬广与软性互动合作。总体来说,就是点面结合,集中央视+一线卫视为点,区域卫视为面,实现全面覆盖。音乐当红模式创新是关键目前,音乐选秀类电视节目格外受到青睐,我认
In 2013, the advertising market in China was affected by macroeconomic conditions. Advertisers returned to rationalization in media release, paying more attention to the ROI and the integration effect. To this end, Flying Branch will continue to strengthen and “three A ” scarce resources cooperation in gold, as well as hard-wide and soft interactive cooperation. Overall, it is a combination of point-of-view, centralized CCTV + first-line TV as a point, regional TV as a face, to achieve full coverage. Music popular model innovation is the key At present, music dramas such as television programs are particularly favored, I recognize