广播广告,有声无形,不便于记忆,这是广播广告的传播弱点。在短时间内,广播广告不仅要让听众注意力最集中的时候提出品牌,还要在避免听众的反感。针对广播特点,发挥广告创意,体现产品诉求,抓住目标消费者,创作出悦耳的广播广告。中午在楼下吃饭,女老板是东北人,在给熟客放映昨晚看过的家乡喜剧。嗓门大、段子粗、笑料俗,装着充耳不闻,闷头吃着还是难以抵挡……这小房间里,充斥着各种声音,偏偏就听了这个。就如同,上课听不见老师讲题,却能听得 Broadcasting ads, voices invisible, inconvenient to memory, which is the spread of radio advertising weakness. In a short period of time, broadcast advertising not only requires the audience to focus on the brand when it is focused, but also to avoid the audience’s disgust. For broadcast features, play advertising creativity, product demand, seize the target consumer, create beautiful radio ads. Noon eating downstairs, the female boss is the northeast, in the regular guests show last night saw the hometown comedy. Loud voice, rough, funny joke, filled with deaf ears, stuffy head to eat or difficult to resist ... ... This small room, full of all kinds of voices, but just to hear this. Just as, the class can not hear the teacher’s topic, but can hear