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关注品牌建设,锻造一流品牌,对我国运营商而言迫在眉睫。然而怎样制定有效策略,运营商该注意什么,在实际的品牌推广中如何扬长避短等,都困扰着摸索中的国内运营商。“运营方略”栏目5月份围绕“品牌方略”主题,分两期刊登与此相关的一系列文章,诠释概念,和业界一起面对困惑,探索新思路、新方法!近期,“运营方略”每月都将有一个新主题,其中6月份为“服务为本”,7～8月份为“海外市场扩张与外资参与经营”,欢迎大家踊跃投稿!
Concerned about brand building, forging first-class brand, for our country operators is imminent. However, how to formulate effective strategies, operators should pay attention to what, how to avoid weaknesses in the actual brand promotion, are bothering the groping domestic carriers. In May, the “Operational Strategy” section focused on the theme of “Brand Strategy” and published a series of articles related to this issue in two phases to interpret the concept, confront the industry with confusion and explore new ideas and methods. In the recent “Operational Strategy” Month will have a new theme, of which in June as a “service-oriented”, 7 to August for “overseas market expansion and foreign participation in business,” We welcome the enthusiastic submission!