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南平铝厂的“闽铝牌”是著名注册商标,其铝合金建筑型材曾获得省优、部优、福建省名牌、行业名牌等产品称号。1997年,在国内有色金属市场不景气的条件下,企业坚持实施名牌战略,千方百计提高产品质量,开发新产品,巩固和开拓市场,使产品销量超过上年,经济效益在全国有色金属行业中居于较前位置。事实证明,名牌产品是企业赖以生存和创造利润的利器。
Nanping Aluminum Factory’s “Strontium Aluminum Brand” is a famous registered trademark. Its aluminum alloy building profiles have won the title of “Provincial Excellence, Ministry Quality, Fujian Famous Brand, and Industry Famous Brand”. In 1997, under the condition that the domestic non-ferrous metal market was sluggish, the company persisted in implementing the brand strategy, tried its best to improve product quality, developed new products, consolidated and expanded the market, and made product sales surpassed that of the previous year. The economic benefits were among the non-ferrous metals industry in the country. More front position. Facts have proved that brand-name products are the weapon for enterprises to survive and create profits.