本期封面文章是关于参与的第二课。在十月号的“第一课”中我们重点在消费者发动的重要性和方法上,而这一期我们将回归基本点,将重点放在消费者购买决策模型的变化和应对上,同上期相比,更加侧重原理,搞懂了消费者现在是怎么买的,你也就更容易理解为什么要发动他们参与,也就是怎么卖。感谢华通明略谭北平博士对本期封面文章的支持。我看美剧《疑犯追踪(Person of Interest)》学到了一个道理:技术没有道德性,技术只有目的性,关键看你如何利用和引导。如今,消费者随时随地可 This cover page is the second lesson about participation. In the October issue of “Lesson 1,” we focus on the importance and methods of consumer mobilization, and in this issue we will return to the basics and focus on the changes and responses of consumer purchasing decision models , Compared with the previous issue, pay more attention to the principle, to understand how consumers are now buying, you will also be easier to understand why they want to mobilize, that is, how to sell. Thanks to Dr. Huatong Ming Tan Beiping for his support for this cover article. I see the American drama “Person of Interest” learned the truth: technology is not ethical, technology is only purpose, the key to see how you use and guide. Today, consumers are available anytime