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由云南省旅游局举办的“雪花啤酒·云南自然之美”旅游营销暨“游客最喜爱的云南十佳景区”评选活动已于2012年3月14日结束。这次活动旨在宣传推广云南丰富的旅游资源,提升云南优质景区对游客的聚集效应,并通过雪花啤酒强大的市场营销能力,重点推广云南精品旅游景区。通过在“云游网”的网络评选和省旅游局组织专家评选两个阶段的筛选,评选结果主要根据网络投票、手机短信投票及专家组打分来综合评定。网络及短信投票权重占70%,其中网络投票占40%、短信投票占
The “Snowflake Beer · Yunnan Natural Beauty” “Tourism Marketing &” “Top Ten Visitors’ Favorite Yunnan Top Ten Scenic Sites” contest was held by Yunnan Provincial Tourism Administration on March 14, 2012. This event aims to promote Yunnan rich tourism resources to enhance the quality of Yunnan tourist attractions gathered in the effect, and through the strong marketing capabilities Snowflake beer, focusing on promotion of Yunnan boutique tourist attractions. Through the network selection in “Cloud Travel Network” and the selection of experts in the Provincial Tourism Administration to organize two stages of screening, the selection results mainly based on Internet voting, SMS voting and expert group scoring to comprehensive evaluation. Network and SMS voting weight accounted for 70%, of which 40% of Internet voting, SMS voting account