领导品牌处于如日中天的行业颠峰的时候,往往是最危险的时候。处于行业第二位以下的竞争对手的卧薪尝胆,行业外潜在对手的虎视耽耽,都在把竞争矛头瞄准、集中到行业龙头老大的身上。不少曾引领本行业于十一时的领导品牌(阿迪达斯、沃马特、春都),都由于藐视对手而痛失“霸主”宝座!成为行业代名词法则领导者最有力的竞争武器,就是成为该领域的代名词。可乐类碳酸饮料的代名词是什么?可口可乐;快餐 Leading brands in the heyday of the industry peak, often the most dangerous time. In the industry following the second half of the competitors, Revival, tiger as potential opponents outside the industry, are aimed at the competition spearhead, focus on the industry leader boss. Many of the leading brands that led the industry at 11 o'clock (Adidas, Walter Martha, and Chudo) lost all their contempt for their opponents and became the most powerful competitive weapon in the industry. Is to become synonymous with the field. What is synonymous with Cola-like carbonated drinks? Coca-Cola; fast food