基于陕西省小麦生产农户调查数据,运用Logistic模型对农户的良种补贴方式偏好进行实证分析。结果表明,农民对良种补贴的发放方式具有明显的货币直补偏好,导致这种偏好的主要因素为补贴政策设计本身,与农户自身特征和生产行为的关系不大。因此,应以农业项目的具体目标作为选择良种补贴方式的依据。 Based on the survey data of wheat production households in Shaanxi Province, this paper uses Logistic model to analyze the farmers’ preference of improved varieties subsidies. The results showed that peasants had a clear preference for direct payment of subsidies. The main factor leading to this preference was the design of subsidy policy, which had little to do with farmers’ own characteristics and production behavior. Therefore, the specific objectives of agricultural projects should be used as the basis for selecting seed subsidies.