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中国的广告市场按照公布的数字来讲,大概是600多亿人民币,中国大概有6万多广告经营单位,包括各种广告公司、媒介部门、各种专业的广告公司,平均每个经营单位营业额才10万元。这个数字非常残酷,大既6万人在挣1块小饼,WTO到来又加剧了这种残酷性。这个阶段是一个过渡性的阶段,就是要在三四十年,中国的广告人要成长,并造就一批有国际水准的广告集团。据统计,中国本土广告公司的营业额超过5亿元的有2—3家,超过2亿元
According to the published figures, the advertising market in China is about 600 billion yuan. There are about 60,000 advertising units in China, including various advertising agencies, media departments and various professional advertising agencies, with an average of each business unit The amount of only 100000 yuan. This is a very cruel figure, with a mere 60000 people making a small cake. The arrival of WTO further aggravated this cruelty. This stage is a transitional stage, that is, in three or four decades, Chinese advertisers will grow and create a group of international-level advertising groups. According to statistics, China’s local advertising company turnover of more than 500 million yuan there are 2-3, more than 200 million yuan