近年来,财大气粗的日本人消费水平越来越高,购买力也越来越强。因此,不少美国厂商挖空心思试图挤进这个广阔的市场。 一家美国厂商为了打入日本市场,花不少钱做了详尽的调查之后,又根据日本人的爱好特点,设计制造了一种新型炊具投入日本市场。然而事与愿违,这种炊具的销路并不好。炊具的质量是上乘的,颜色美观,式样符合日本人的爱好,价格也具竞争能力……到底是什么原因影响销路呢?这家厂商的负责人百思不得其解。通过深入走访顾客,最后才发现问题出在 In recent years, Japan’s wealthy people have become more and more expensive and their purchasing power has become stronger. Therefore, many U.S. manufacturers are trying to squeeze into this vast market. In order to enter the Japanese market, an American manufacturer spent a lot of money to do a detailed investigation, and then designed and manufactured a new type of cooking utensils to invest in the Japanese market according to the characteristics of Japanese people. However, things are counterproductive. This type of cooking utensils does not sell well. The quality of cooking utensils is superb, the colors are beautiful, the styles are in line with the preferences of Japanese people, and the prices are also competitive.... In the end, what is the cause of the problem? The person in charge of this company is puzzled. Through in-depth visits to customers, it was finally discovered that the problem was