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两个要素掌握话语权今天的话题是品牌“话语权”,这是一个相对主观的概念。有没有话语权完全是一个“鸡跟鸡蛋”的故事。这也是我在国内市场十多年一直在思考的话题,更是我们WE Marketing Group(威汉营销传播集团)关注的焦点之一:打造中国世界级的自主品牌。
Two elements to grasp the right to speak Today’s topic is the brand “right to speak”, which is a relatively subjective concept. There is no right to speak of a completely “chicken with eggs” story. This is also the subject that I have been thinking for more than a decade in the domestic market. It is also one of the focuses of WE Marketing Group: Building China’s world-class independent brand.