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市场营销对市场开发来说是一种有效的策略,有利于树立企业的知名度,建立良好的企业社会形象都具有十分积极的推动作用。国外一些发达国家对于企业营销方面研究较早,当前已经形成了一套较为完整的发展体系。相比之下,我国的企业在市场营销方面认识不足,社会对专业性人才的培养尚且不够重视,企业对自身产品的发展也没有明确的定位,在缺少人才和发展目标不明确的情况下,当前的市场营销所取得的成绩是很不理想的,甚至出现了对企业发展产生负面影响。针对当前社会所面临的问题,文章对现存问题进行了深层次的论述,通过对我国当前的企业市场营销发展状况了解,寻求对企业发展问题的改进,实现真正的推动企业可持续发展战略,帮助企业树立明确发展目标。
Marketing is an effective strategy for market development. It helps to establish the reputation of the enterprise and establish a good corporate social image. It has a very positive role in promoting marketing. Some developed countries in foreign countries studied marketing earlier, and now they have formed a relatively complete system of development. In contrast, the lack of understanding of marketing in China’s enterprises, not enough attention to the cultivation of professional talents in society, the development of their own products companies also do not have a clear positioning, lack of talent and development goals are not clear circumstances, The current marketing achievements are not ideal, and even have a negative impact on business development. In view of the problems facing the current society, the article has a deep discussion on the existing problems. By understanding the current state of enterprise marketing in China, we seek for the improvement of the enterprise development and realize the real strategy of promoting the sustainable development of enterprises. Establish a clear business development goals.